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A social awareness campaign featuring actual real victims of past road/rail accidents. Due to missing or misplaced road signs, these victims fell prey to accidents that left them with various permanent injuries, ranging from amputations to death of a family member.
Agency : Lowe China, Shanghai / Photographer : Yang Tan
This campaign was awarded the Gold Lion (Press) at Cannes Lions 2014.

20 June 2014 | return to overview

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wow, so powerful. and nicely shot, very clean and great tones.